Crawl and index audit
A full crawl compared against Search Console coverage, with a short list of pages that are blocked, duplicated, orphaned or wrongly canonicalised.
Technical SEO · UK
Technical SEO That Removes the Blockers First
Crawlability, indexation, Core Web Vitals and structured data — fixed in priority order, not dumped in a 200-row spreadsheet.
The problem
What this work is for
Most sites do not have a content problem first. They have a crawl, render or indexation problem that makes every new page slower to earn its place. We start by finding out what search engines can actually see, then fix the issues that change how the site is understood.
Our technical work is deliberately unglamorous: server response, template weight, duplicate parameters, internal link depth, schema coverage and the difference between what the CMS publishes and what the rendered page contains. Each item is scoped by likely impact and effort, so your developer knows what to do this sprint and what can wait.
At a glance
What you get
- Search engines can reach and render the pages that matter.
- Duplicate and thin URLs stop competing with each other.
- New pages get indexed faster and with fewer surprises.
- Reporting explains what changed, not just that a score moved.
Scope and sequence
How a Technical SEO engagement runs.
We start with a short discovery call and a read-only review of the site, analytics and search accounts. The first deliverable is a written scope: what we found, what we would fix first, what it costs and what we need from your team. No work starts until that scope is agreed.
Delivery runs in two-week batches. Each batch has a small number of defined outputs, a named owner on our side and a review point with yours. That keeps the work visible and makes it easy to stop or change direction if the evidence points somewhere else.
What we need from you
- A named contact who can approve scope and content.
- Read-only access to search, analytics and the CMS where possible.
- Subject-matter review for any page that makes a technical or regulated claim.
- A realistic view of who can implement changes and when.
If something is outside our remit — a complex platform migration, a paid-media programme or a regulated financial promotion — we will say so and help you brief the right specialist rather than stretching the scope.
What good looks like
Signs the work is landing.
- Search engines are crawling the pages you care about.
- The pages closest to revenue start earning impressions.
- Enquiries arrive with clearer expectations and better fit.
- Your team can explain what changed and why.
- Reporting shows a decision, not just a dashboard.
We do not measure success by a single keyword position. A ranking that never produces a qualified enquiry is not a win.
Deliverables
What is actually included.
Scope is agreed in writing before work starts. These are the standard components; the mix and depth are set by the audit.
Core Web Vitals plan
Field and lab data separated, then template-level fixes for LCP, CLS and INP — ordered by the templates that carry the most commercial pages.
Structured data
Organisation, ProfessionalService, Service, FAQPage and BreadcrumbList markup, validated against the live rendered page rather than a staging copy.
Internal linking
A simple hub-and-spoke model so service, industry and location pages are reachable within a few clicks of the homepage.
Migration support
Redirect mapping, pre-launch crawl comparisons and post-launch monitoring when you replatform or change URL structures.
Developer-ready tickets
Plain-English acceptance criteria, example URLs and priority labels your in-house or agency developer can pick up without a call.
Where it fits
This service is weighted by industry.
The same discipline applies across sectors, but the priorities change. These are the industries we build for.
Architectural Firms Portfolio sites are image-heavy and often slow. We fix template weight, image delivery and project filtering so every scheme is crawlable, fast and individually indexable. Solicitors Secure, fast templates with clean matter-level URLs, correct canonicals and schema that does not overstate the practice's credentials. Dentists Mobile-first speed, click-to-call, accessible booking forms and schema for the practice, treatments and FAQs. Estate Agents Fast property search, clean location URLs, correct canonical handling for filters and schema for the agency and its branches. Property Developers Fast scheme pages, clean URL structures, unit-type filtering and schema that describes the development and the organisation accurately. Garage Mechanics Fast mobile templates, click-to-call, local business schema and a site that works on a weak signal. Roofers Fast image-heavy galleries, click-to-call, local business schema and clean service and area URLs. Electricians Fast mobile templates, click-to-call, electrician schema and clean service-area URLs.
FAQs
Technical SEO questions, answered plainly
If your question is not here, ask it directly. We would rather answer it before you instruct us.
Do we need a developer to implement technical SEO?
Usually yes for the highest-impact fixes. We write the ticket, provide acceptance criteria and stay available for questions, but we do not ask you to hand over CMS or server access unless you prefer us to make the changes directly.
How long does a technical audit take?
A focused audit of a 50–300 page site typically takes five to ten working days. Larger or multi-domain estates take longer, and we will give you a fixed scope before starting.
Will you fix things or just send a report?
Either model works. Most clients prefer us to produce the prioritised plan and let their developer implement, with a review pass from us afterwards. For smaller sites we can implement directly in the CMS.
Does a high Lighthouse score mean technical SEO is done?
No. Lighthouse is a lab snapshot of one template. It does not tell you whether pages are indexed, whether canonicals conflict, or whether the content is useful. We use it as one input, not the finish line.
Next step
Request a Technical SEO consultation.
Tell us what you are trying to improve and what you have already tried. We will reply with a view on fit, priority and the first useful move.