Link gap review
A comparison against two or three genuine competitors, focused on the pages that actually rank rather than raw link counts.
Authority + Links · UK
Authority Building Without a Link Farm
Digital PR, professional bodies and local relevance — earned links that a client or a search reviewer could justify.
The problem
What this work is for
Links are still one of the clearest signals that other people vouch for a business. They are also the easiest thing to fake badly. We do not buy link placements by the thousand or promise a domain-authority number by Friday.
Our approach is small-batch and evidence-led: a story or resource worth citing, a short list of relevant publications and organisations, and a record of what was pitched and what was earned. If a campaign produces nothing, we say so and change the angle.
At a glance
What you get
- Links from publications your clients recognise.
- A repeatable PR rhythm instead of one-off campaigns.
- Less reliance on a single directory or profile.
- A clear record of what was earned and why it matters.
Scope and sequence
How an Authority + Links engagement runs.
We start with a short discovery call and a read-only review of the site, analytics and search accounts. The first deliverable is a written scope: what we found, what we would fix first, what it costs and what we need from your team. No work starts until that scope is agreed.
Delivery runs in two-week batches. Each batch has a small number of defined outputs, a named owner on our side and a review point with yours. That keeps the work visible and makes it easy to stop or change direction if the evidence points somewhere else.
What we need from you
- A named contact who can approve scope and content.
- Read-only access to search, analytics and the CMS where possible.
- Subject-matter review for any page that makes a technical or regulated claim.
- A realistic view of who can implement changes and when.
If something is outside our remit — a complex platform migration, a paid-media programme or a regulated financial promotion — we will say so and help you brief the right specialist rather than stretching the scope.
What good looks like
Signs the work is landing.
- Search engines are crawling the pages you care about.
- The pages closest to revenue start earning impressions.
- Enquiries arrive with clearer expectations and better fit.
- Your team can explain what changed and why.
- Reporting shows a decision, not just a dashboard.
We do not measure success by a single keyword position. A ranking that never produces a qualified enquiry is not a win.
Deliverables
What is actually included.
Scope is agreed in writing before work starts. These are the standard components; the mix and depth are set by the audit.
Digital PR angles
Two or three story angles per quarter, grounded in your firm's data, projects or expertise — not generic 'we are excited to announce' posts.
Relevant prospecting
Trade press, professional bodies, local publications, supplier directories and community organisations, screened for relevance and spam signals.
Outreach and follow-up
Short, personal pitches with a clear reason to link. We do not use automated mass mail or fake guest-post networks.
Unlinked mention reclamation
Finding mentions of your firm that never became links, then asking politely for the citation.
Link reporting
New links, referring domains, relevance notes and the page they point to — with no invented 'authority score' promises.
Where it fits
This service is weighted by industry.
The same discipline applies across sectors, but the priorities change. These are the industries we build for.
Architectural Firms Digital PR around completed schemes, planning commentary and local built-environment publications, plus professional-body and supplier citations. Solicitors Citations from legal directories, professional bodies, local business press and community organisations — earned, not bought. Dentists Local health directories, community sponsorships and dental trade publications — relevant citations rather than generic link volume. Estate Agents Local press, community sponsorships, property publications and supplier citations that reinforce local relevance. Property Developers Coverage in property and local business press, planning and regeneration publications, and supplier or partner citations. Garage Mechanics Local directories, supplier listings, community sponsorships and motoring publications — relevant citations, not mass guest posts. Roofers Local press after storms or community projects, supplier and trade-body citations, and relevant home-improvement publications. Electricians Trade-body and accreditation citations, local supplier listings, community projects and regional press.
FAQs
Authority + Links questions, answered plainly
If your question is not here, ask it directly. We would rather answer it before you instruct us.
Do you buy links?
No. We do not buy followed placements, use private blog networks or exchange links at scale. Those tactics create risk that outweighs the short-term gain.
How many links will we get?
We do not promise a number. We agree a realistic campaign scope and report what was earned. A handful of relevant links from recognised sources is usually worth more than dozens from irrelevant directories.
How long does digital PR take?
Allow eight to twelve weeks from the first angle to see earned coverage, and longer for compounding results. News cycles and editorial calendars are outside our control.
Can you remove bad links?
We can audit and, where appropriate, prepare disavow files or removal requests. We would first check whether the links are actually causing a problem — most are ignored.
Next step
Request an Authority + Links consultation.
Tell us what you are trying to improve and what you have already tried. We will reply with a view on fit, priority and the first useful move.