Google Business Profile
Category review, service list, attributes, opening hours, photos and a simple weekly posting habit that does not depend on heroics.
Local SEO + Maps · UK
Local SEO That Makes the Map and the Website Agree
Google Business Profile, citations, reviews and location pages built as one system — so the map pack and the site tell the same story.
The problem
What this work is for
For most local firms, the first impression is not the homepage. It is a map pin, a review count and three lines of address information. If those details disagree with the website, the customer notices even when they cannot explain why.
We treat local visibility as an operations problem as much as a marketing one: accurate categories, consistent opening hours, named service areas, genuine review requests and location pages that answer the questions people actually ask in that town.
At a glance
What you get
- One consistent NAP across the site, the profile and the main directories.
- Location pages that earn links and enquiries on their own.
- A review habit that reflects real clients only.
- Clear reporting on calls, routes and form fills by town.
Scope and sequence
How a Local SEO + Google Maps engagement runs.
We start with a short discovery call and a read-only review of the site, analytics and search accounts. The first deliverable is a written scope: what we found, what we would fix first, what it costs and what we need from your team. No work starts until that scope is agreed.
Delivery runs in two-week batches. Each batch has a small number of defined outputs, a named owner on our side and a review point with yours. That keeps the work visible and makes it easy to stop or change direction if the evidence points somewhere else.
What we need from you
- A named contact who can approve scope and content.
- Read-only access to search, analytics and the CMS where possible.
- Subject-matter review for any page that makes a technical or regulated claim.
- A realistic view of who can implement changes and when.
If something is outside our remit — a complex platform migration, a paid-media programme or a regulated financial promotion — we will say so and help you brief the right specialist rather than stretching the scope.
What good looks like
Signs the work is landing.
- Search engines are crawling the pages you care about.
- The pages closest to revenue start earning impressions.
- Enquiries arrive with clearer expectations and better fit.
- Your team can explain what changed and why.
- Reporting shows a decision, not just a dashboard.
We do not measure success by a single keyword position. A ranking that never produces a qualified enquiry is not a win.
Deliverables
What is actually included.
Scope is agreed in writing before work starts. These are the standard components; the mix and depth are set by the audit.
Citation consistency
A checked core set of UK directories and data aggregators, with a record of every name, address and phone variant found.
Location page system
One page per real service area, each with local context, staff or project proof and a route to contact — not a cloned paragraph with the town swapped.
Review process
A compliant request flow and response templates. We never write reviews, incentives or gated testimonials.
Map pack tracking
Grid-based rank tracking for the searches that produce calls, plus direction requests, calls and form events in one monthly view.
Multi-office structure
Separate profiles, landing pages and internal links for each office without creating duplicate or competing location pages.
Where it fits
This service is weighted by industry.
The same discipline applies across sectors, but the priorities change. These are the industries we build for.
Architectural Firms A Google Business Profile, consistent practice details and town-level pages for the areas where the practice has genuine project history — not a pin dropped in every postcode. Solicitors Accurate office and service-area information, Google Business Profiles for each office and local pages tied to real matter coverage. Dentists Google Business Profile optimisation, consistent citations and location pages for each practice, with review handling that follows GDC guidance. Estate Agents Branch profiles, consistent NAP, review flow and area pages tied to real instruction coverage. Property Developers Accurate site and sales-office profiles, map pins that match the actual location and area pages that support the scheme. Garage Mechanics Google Business Profile categories, services, hours, photos and review flow, plus citations that match the garage's real details. Roofers Google Business Profile, service-area settings and town pages for the areas the firm actually covers, with review flow. Electricians Google Business Profile categories, service areas, reviews and citations that match the firm's real coverage.
FAQs
Local SEO + Google Maps questions, answered plainly
If your question is not here, ask it directly. We would rather answer it before you instruct us.
How many location pages should we have?
Only as many as you can fill with genuine local proof. A firm with one office and a wide service area usually needs fewer, stronger pages than a multi-office practice. We would rather publish eight real pages than eighty thin ones.
Can you help with a suspended Google Business Profile?
We can review the profile against Google's guidelines and prepare a reinstatement request, but we cannot guarantee reinstatement. Prevention is the better investment: accurate categories, a real address and no keyword stuffing in the business name.
Do reviews affect map rankings?
Reviews are a visible trust signal and correlate with better local performance, but volume alone is not a ranking switch. Relevance, proximity, profile completeness and website authority also matter. We focus on a steady, genuine flow rather than a burst.
Do you manage paid local ads too?
We can coordinate organic and paid local activity, but our core is organic search and Maps. If you need a paid specialist we will say so rather than stretch the brief.
Next step
Request a Local SEO + Google Maps consultation.
Tell us what you are trying to improve and what you have already tried. We will reply with a view on fit, priority and the first useful move.