SEO
Make the site crawlable, the pages relevant and the enquiry path obvious. Technical foundations, project-type content and internal links that hold together.
SEO · AI SEO · Generative Engine Optimisation
Search + AI visibility for UK firms that win work locally
Trusted Profile helps project-based firms compete across Google Search, Google Maps and AI-assisted research — so the right clients can find, compare and contact you. No borrowed case studies, no vanity metrics.
- Neutral agency
- Human-led
- AI-assisted delivery
- UK-wide
UK-wide One team, national coverage
8 industries One system, sector language
6 services Built around the enquiry
Monthly reporting Written, not just charts
Be present where clients research
Search is no longer one box.
A prospective client might start in Google, check a map, ask an assistant for a shortlist, then watch a video. The firm needs consistent, accurate information in every one of those moments.
Google Search Organic discovery
Google Maps Local discovery
Microsoft Bing Search discovery
DuckDuckGo Search discovery
Brave Search Independent index
ChatGPT AI research
Google Gemini AI research
Microsoft Copilot AI research
Perplexity Answer discovery
Claude AI research
Meta AI AI research
DeepSeek AI research
Grok AI research
YouTube Video discovery
Apple Maps Local discovery
Platform names identify third-party search and AI services. Trusted Profile is independent and is not affiliated with or endorsed by these platforms.
The priority mix
Use the right mix of SEO, local search and AI visibility.
These are not three separate retainers. They are three lenses on the same problem: making a firm easy to find, easy to understand and easy to contact.
AI SEO
Give search engines and assistants consistent facts about the firm: services, locations, people and proof. Clear entities beat keyword repetition.
GEO
Generative engine optimisation is the discipline of being quoted accurately. We structure answers, sources and context so AI summaries reflect the firm properly.
What gets built
Six services, one enquiry path.
Every engagement is assembled from the same six building blocks, weighted to the industry and the stage of the firm. Nothing is sold as a package you cannot explain.
Technical SEO
Crawl, index, speed and schema fixes on the templates that carry revenue.
View service
Local SEO + Google Maps
Google Business Profile, citations, reviews and location pages built as one system.
View service
Content Strategy
Topic maps, briefs and editorial standards for pages clients actually use.
View service
Authority + Links
Digital PR and relevant citations earned from sources a client would recognise.
View service
Web Design + CRO
Fast, accessible templates with a conversion path designed around the enquiry.
View service
Audit + Reporting
A prioritised baseline, a 90-day roadmap and reporting you can defend.
View service Industries
Specialist language, without a specialist silo.
The same search principles apply across professional and project-based firms, but the briefs, buying cycles and compliance rules do not. Choose the closest market.
Architectural Firms Portfolio-led search visibility for practices that need fewer, better-fit enquiries. Solicitors Matter-led search visibility for practices that need the right instructions, not the most clicks. Dentists Treatment-led local visibility for practices balancing private and NHS demand. Estate Agents Valuation-led local search for agents who need more instructions, not more portal traffic. Property Developers Scheme-level visibility for developments that need to fill a pipeline, not just a brochure. Garage Mechanics Call-first local search for garages that need the diary full this week, not a brand campaign. Roofers Local search for roofing firms that need qualified survey requests, not volume. Electricians Local search for electrical firms balancing emergency call-outs with planned rewires.
AI clarity
Make the firm easier to quote correctly.
AI assistants do not browse like a person. They gather facts, compare sources and summarise. If the firm's services, locations and proof are inconsistent, the summary will be vague or wrong — and the client will never see the page that could have corrected it.
- Clear answers Plain-language explanations of what you do and who for.
- Consistent firm facts One version of the name, address, services and areas.
- Expert oversight A named human reviews every published claim.
- Meaningful measurement Citations and enquiries, not just impressions.
How it works
Review, prioritise, improve, measure.
A deliberately plain process. The work changes by industry; the discipline does not.
01
Review
We audit the site, the map profile, the content and the enquiry path, then compare the practice with the firms already winning the searches that matter.
02
Prioritise
Findings become a short, ranked roadmap. Commercial pages first, technical blockers second, nice-to-haves last — with owners and effort agreed.
03
Improve
We fix the foundation, build the pages and earn the citations. Work ships in small batches so progress is visible and reversible.
04
Measure
Rankings sit alongside calls, forms and qualified enquiries. We separate our work from seasonality and say plainly what did not work.
The sequence is deliberately unglamorous. Most gains come from fixing what already exists before adding anything new: a clearer page, a faster template, a consistent map profile or a shorter enquiry form. We would rather ship six useful changes than a hundred recommendations nobody owns.
Why Trusted Profile
A small team with clear roles.
You get a small, accountable team with clear roles: strategy, content, technical and measurement. The same people stay close from pitch to delivery, and responsibilities are explicit rather than implied.
- Specialist writers Briefed by sector, reviewed by someone who knows the work.
- Maps and site as one system The profile and the pages are never treated as separate projects.
- Readable reporting A short written summary your partners can actually use.
- Conversion path Visibility is only useful if the enquiry works on a phone.
How we work together
Clear boundaries, from the first call.
Most agency relationships fail on unclear scope, not on talent. We agree what is included, who owns each piece and how success will be judged before any work starts. If the evidence changes the priority, we re-scope openly rather than quietly doing something different.
A written scope
Every engagement starts with a fixed scope: the pages, the fixes, the reporting and the fee. If the evidence changes the priority, we say so and re-scope rather than quietly stretching the work.
One accountable team
You get clear roles for strategy, content, technical and measurement. The person who scopes the work stays close to delivery, and responsibilities are explicit.
An easy exit
No twelve-month lock-in and no notice-period games. If the work is not useful, we would rather stop than keep invoicing. If we are not the right fit, we will tell you before you instruct us.
Request a consultation
Tell us what you want to improve.
A short conversation about your priorities, your market and what is currently limiting enquiries. We will tell you if we are not the right fit — and we will not promise a ranking position to win the work.
No confidential details, please. This form is for initial enquiries only.
Trusted Profile
33 Deansgate, Manchester M3 2BW
[email protected]
Reviews
Ask for references We do not publish invented testimonials. Ask us for references relevant to your sector and we will share them with context.
FAQs
Questions worth asking before you instruct anyone
What does SEO for UK professional firms actually include?
At minimum: a technical baseline, a content plan tied to the services you sell, local visibility for the areas you cover, and a measurement layer that distinguishes traffic from enquiries. For most firms it also includes schema, Google Business Profile work, internal linking and a review process for existing pages. We scope the mix after an audit rather than selling a fixed package.
How long until we see movement?
Technical fixes and profile corrections can show leading indicators within weeks. New pages usually take two to four months to settle, and competitive terms take longer. We report impressions, qualified sessions and enquiry events monthly so you can see progress before a single ranking reaches page one.
Which pages or locations should we prioritise first?
The pages closest to revenue: the services you want more of and the locations where you have genuine proof. A firm with one office should not publish forty location pages. We would rather build six strong service pages and a handful of real location pages than a thin national grid.
What is AI SEO versus GEO?
AI SEO is the broader work of making a site legible to AI-assisted search: clean structure, consistent entity facts, accessible content and schema. GEO — generative engine optimisation — focuses on how a firm appears in generated answers: which sources are cited, how accurately the summary describes the firm, and whether the page contains quotable, well-sourced answers.
Do reviews affect rankings?
Reviews are a visible trust signal and correlate with stronger local performance, but volume alone is not a ranking switch. Relevance, proximity, profile completeness and website authority also matter. We help clients build a steady, compliant review habit; we never write, buy or incentivise reviews.
Can you work with multi-office firms?
Yes. Each staffed office needs its own page, Google Business Profile and contact details, while shared service and project content sits at the main site level. The structure has to prevent office pages competing with each other for the same searches.
How do you report?
A monthly dashboard plus a written summary: what changed, what we did, what the market did, and what happens next. We include enquiries or calls where the tracking allows, and we label estimates clearly. No invented case studies, no vanity metrics presented as revenue.
Start with a clear view of what is limiting enquiries.
A focused audit, a prioritised roadmap and an honest conversation about fit. If we are not the right fit, we will tell you.