Baseline audit
Technical, content, local and authority findings in one prioritised register, with screenshots and example URLs.
Audit + Reporting · UK
Audits and Reporting You Can Actually Act On
A clear baseline, a prioritised roadmap and a monthly view of what changed — with the boring caveats left visible.
The problem
What this work is for
An audit is only useful if it changes what someone does next. We deliver a short, ranked list of issues with evidence, effort and expected impact, then agree which items belong in the next 30, 60 and 90 days.
Reporting follows the same principle. We show the metrics that connect to enquiries, explain variance, and separate what we changed from what the market did. When something does not work, it appears in the report with the next action, not in a footnote.
At a glance
What you get
- A shared view of what is being fixed and why.
- Reports your leadership team can read in five minutes.
- Early warning when a page or template starts to slip.
- Decisions based on enquiries, not rankings alone.
Scope and sequence
How an Audit + Reporting engagement runs.
We start with a short discovery call and a read-only review of the site, analytics and search accounts. The first deliverable is a written scope: what we found, what we would fix first, what it costs and what we need from your team. No work starts until that scope is agreed.
Delivery runs in two-week batches. Each batch has a small number of defined outputs, a named owner on our side and a review point with yours. That keeps the work visible and makes it easy to stop or change direction if the evidence points somewhere else.
What we need from you
- A named contact who can approve scope and content.
- Read-only access to search, analytics and the CMS where possible.
- Subject-matter review for any page that makes a technical or regulated claim.
- A realistic view of who can implement changes and when.
If something is outside our remit — a complex platform migration, a paid-media programme or a regulated financial promotion — we will say so and help you brief the right specialist rather than stretching the scope.
What good looks like
Signs the work is landing.
- Search engines are crawling the pages you care about.
- The pages closest to revenue start earning impressions.
- Enquiries arrive with clearer expectations and better fit.
- Your team can explain what changed and why.
- Reporting shows a decision, not just a dashboard.
We do not measure success by a single keyword position. A ranking that never produces a qualified enquiry is not a win.
Deliverables
What is actually included.
Scope is agreed in writing before work starts. These are the standard components; the mix and depth are set by the audit.
90-day roadmap
A sequenced plan with owners, effort estimates and a clear definition of done for each item.
Monthly dashboard
Visibility, organic sessions, enquiries and local actions — with a written interpretation, not just charts.
Quarterly review
A longer session to review progress, retire what is not working and reset priorities with your team.
Competitor context
A small, relevant set of competitors tracked on the searches that matter, so movement is read in context.
Forecast and caveats
Scenario ranges rather than guarantees, with assumptions stated so you can challenge them.
Where it fits
This service is weighted by industry.
The same discipline applies across sectors, but the priorities change. These are the industries we build for.
Architectural Firms A baseline covering crawlability, project-page indexation, Maps visibility and enquiry quality, followed by a 90-day roadmap. Solicitors A compliance-aware audit of matter coverage, indexation, local visibility and enquiry quality, with a prioritised plan. Dentists A practice-level audit of local visibility, treatment coverage, booking friction and review signals. Estate Agents An audit of index bloat, filter URLs, area-page quality and valuation conversion, with a prioritised fix list. Property Developers An audit of scheme indexation, brochure duplication, map accuracy and enquiry attribution across the portfolio. Garage Mechanics A local visibility and conversion audit covering the map profile, site speed, call tracking and booking flow. Roofers A local visibility, speed and lead-quality audit with a prioritised plan for the next 90 days. Electricians A local visibility and conversion audit covering the map profile, mobile speed and call attribution.
FAQs
Audit + Reporting questions, answered plainly
If your question is not here, ask it directly. We would rather answer it before you instruct us.
Can we buy a one-off audit?
Yes. A standalone audit includes the prioritised register and a walkthrough call. There is no requirement to retain us afterwards.
What do you need access to?
Read-only access to Google Search Console, Google Analytics or your analytics platform, Google Business Profile and the CMS is ideal. We can work without some of these, but the audit will be less complete.
How often should we review performance?
Monthly for active campaigns, quarterly for strategy. Weekly rank checking tends to create noise rather than decisions.
Do you guarantee results?
No. Search and AI visibility depend on competitors, platforms and factors outside any agency's control. We commit to the work, the reporting and an honest assessment of what is achievable.
Next step
Request an Audit + Reporting consultation.
Tell us what you are trying to improve and what you have already tried. We will reply with a view on fit, priority and the first useful move.